Online criticism of Squishmallows has been extreme before the much-awaited Black Friday sale with a controversy erupting
The plush toys are Jazwares’ most well-known product.
The CEO of the organisation recently expressed support for Israel in the middle of the current crisis between Israel and Palestine. Many online users believed that the same was Zionist in origin and advocated for toy manufacturers to be boycotted.
Explained why are squishmallows getting cancelled, who are its owner and controversy explained
sooooo the company behind ‘Squishmallows supports Isr43l ! BOYCOTT SQUISHMALLOWS !!https://t.co/M2fGFpHbFB
— 🎀 ~peachii ! (@_0peachii) November 16, 2023
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as black friday approaches i find it important to make it known that the squishmallows manufacturers are violent zionists pic.twitter.com/UkgILta2RN
— michael-elliott 💙✨🌔 (@wuvvywednesday) November 16, 2023
On November 16, X (previously known as Twitter) user @wuvvywednesday revealed on the social media platform that the CEO of Squishmallows had said that the company was supporting Israel amid the tensions.
Jazwares’ CEO backs Israel over Hamas war tensions
Judd Zebersky, the CEO and founder of the plush toy company, stated on LinkedIn that they fully support Israel’s right to protect its people from the heinous and brutal deeds committed by Hamas terrorists. More than 900 Israelis have been hurt in the last three days. Without a doubt, Hamas is a terrorist group whose charter calls for the annihilation of Israel. It serves as a sobering reminder of Israel’s real and difficult issues, and our thoughts are with everyone who is impacted by such cruelty.
The CEO further disclosed that “Yoni and Daniel,” two of their interns, were requested to return to Israel to “defend their country.” It was said that they were “sent into combat.” Zeberky also declared his partnership with Brothers for Life, a nonprofit that provides aid to wounded Israeli troops. Additionally, he promised that no one who supports “pro-terrorist organizations or acts with hateful intent toward any group” will be hired by Jazwares.
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The tweet containing the CEO’s comments had received around six million views at the time this article was written.
Warren Buffett praised the Squishmallows company earlier this year
In a May statement to Reuters, Warren Buffet, the CEO of Berkshire Hathaway, described Jazwares as a “gem.” Additionally, he asserted that Laura Zebersky and Judd Zebersky, the company’s president and CEO, were “the ideal Berkshire managers.”
In 1997, attorneys who later became toy entrepreneurs created Jazwares. In 2020, they acquired Kellytoy, a toy manufacturer that later launched the Squishmallows brand in 2017. For the third time this year, the contentious Squishmallows went on to win the coveted Toy of the Year Award.
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